Phiis Chuang
brands + illustration.
As a graphic designer, I strive to create designs that are not only visually appealing but also communicate a message effectively. With over five years of experience in the industry, I have worked with clients from various industries, such as medical, food, retail, manufacturing, education and nonprofit...etc. across Australia and Taiwan.
My areas of expertise include projects in print and digital, such as brand design, illustration, marketing collateral and websites. I take pride in my ability to deliver projects on time and on budget, while maintaining the highest standards of quality.
Restore Cafe is a friendly community cafe near schools and public transportation that serves high-quality coffee and an all-day menu in both Australian and Taiwanese. To give this lovely venue a new brand identity, the heart-shaped sprout represents a new beginning for the cafe and their satisfying fresh ground coffee. The goal is to promote the cafe with a new playful look and vibrant colour palette, all while appealing to new university students and strengthening neighbourhood connections.
Every day, Oguri Oden serves a speciality stew made with fresh ingredients and seasonal vegetables that is cooked in a flavourful blend of fish, kombu, bonito flakes, and rich soy sauce. Their motto "No oden, no home" captures their enthusiasm for creating stews that make their customers feel at home. My design objective is to use the main ingredients from the stew to create a straightforward and enjoyable environment. As such, it will whimsically convey the essence of the store as well as the food's freshness.
In collaboration with the online Chinese learning platform, Chinese in 5 minutes, the concept for the brand identity logo was inspired by the brand name, which is dedicated to cultivate immersive and efficient learning environments based on users' current reading experiences on the internet. In terms of emphasising brand commitment, while the number 5 represents the video length for each learning tutorial, it also conveys the platform's ease of use and accessibility.
Chuan Chih Hua is a Taiwanese fragrance business that offers homemade essence oils for spiritual healing, protection, and meditation. To enhance the therapeutic experience, the founder also offers services in Fung Shui and numerology readings. The collaboration aims to create elegant yet minimal brand visual sets that express the brand mojo, bring out your inner peace.
Happy Kat is a recovery wipes brand that aims to pamper customers who are experiencing postpartum and perineal issues. This 30-second animated explainer was created in collaboration with All About Content and our client, Happy Kat.
Our goal was to create three fruit characters of various ages that resemble female genitalia in order to demonstrate how the wipes soothe and relieve common perineal pains. To honour the little girl inside every woman, the heart tunnel transition was inspired by the American animated series The Powerpuff Girls in 1998, which sent a loveable message of self-indulgence.
Introducing Liverty Housing, that partners with investors to build specialised homes that allow people with disabilities to live their lives on their own terms. This walk-through explainer demonstrates how Liverty helps people with disabilities find their dream home, as well as what it is like to join Liverty's advisory committee.
Our goal is to get a better understanding of how the organisation works for people in communities by interacting with two major characters in video chats and learning more about advisory committee member recruitment.
Scout Talent is a user-friendly recruitment software and services designed by in-house recruiters for in-house recruiters. The software enables talent acquisition activities to become more engaging and facilitates seamless communication with candidates. The video's approach aims to create various characters as applicants while also showcasing the app's UI to give users a walkthrough.
It is a self-initiated project that illustrates an adventure for a lovely tailor who passionately travels with his garment ruler... stay tuned.
